Online demand generation
Targeted digital campaigns, paid media on Google Ads and LinkedIn Ads, and SEO to attract purchase decision makers.
Marketing that turns into sales.
Industry 360° is Agência Box's methodology for the industrial market. It brings together marketing, sales and technical content to create real business opportunities, whether you are entering Brazil or selling from Brazil to other countries.
What industrial marketing is
Technical sales need a different kind of marketing.
Industrial marketing is the set of strategies focused on B2B companies to generate demand, increase brand visibility and drive sales.
Unlike traditional marketing, it deals with longer sales cycles, highly technical audiences and more complex decisions. The focus is on consultative selling and higher average deal sizes, not on the end consumer.
A specialized agency understands the technical profile of the people who decide and builds campaigns aligned with the company's sales process. That increases the chances of conversion and revenue growth.
The three pillars
Industry 360° on three fronts
The methodology combines digital marketing, outbound prospecting, inbound, demand generation and technical content. Our focus is on companies with more than 30 employees.
Technical content
Articles, email marketing, technical materials for the sales team and inbound focused on engineering and technical areas.
Outbound prospecting
Reaching leads through social selling, WhatsApp, email and phone calls to book real sales meetings.
What we deliver
Complete solutions
Every deliverable has a sales goal. Hover over the list to see the front each item belongs to.
- DEL/LEAQualified lead generationAttract
- DEL/ADSPaid media managementGoogle · LinkedIn
- DEL/CTDTechnical B2B contentNurture
- DEL/OUTOutbound sales prospectingConvert
- DEL/AUTMarketing automationNurture
- DEL/LPSLanding pages and lead magnetsAttract
- DEL/KPIPerformance analysis focused on salesMeasure
How it starts
From the first call to the first proposal
Timing depends on each company's situation. We work with goals and a schedule to deliver consistently from the start.
Week 01
Strategy call
We understand your goals, current situation and growth targets.
Month 01
Action plan
A tailored plan focused on sales results, with goals and indicators for each stage.
Months 03 to 06
First opportunities
This is usually when the first sales opportunities start to appear.
Leads generatedConversion rateCost per leadSales opportunitiesROI
Who it is for
Mid-sized and large manufacturers.
We work with industrial companies across Brazil, with a special focus on companies with more than 30 employees and a structured sales process. That includes foreign manufacturers selling to Brazilian industries and Brazilian manufacturers selling abroad.
MetalworkingPlasticsIndustrial equipmentChemicalsTimberMiningPaving and civil worksConstructionIndustrial automationManufacturing
Besides new opportunities, we also build retention, loyalty and account expansion strategies to increase the value of each client.
Frequently asked questions
Before the first meeting
The questions we hear most from directors and sales managers of industrial companies.
Q.01Why hire an agency specialized in manufacturing?
A specialized agency understands the B2B sales cycle, the technical profile of the people who decide and the need to go beyond lead generation. Campaigns stay aligned with your company's sales process.
Q.02How is it different from traditional marketing?
Industrial marketing targets a B2B audience, with consultative sales, higher average deal sizes and longer sales cycles. Traditional marketing focuses on the end consumer, with more direct and emotional strategies.
Q.03How long does it take to see results?
It depends on each company's situation, but the first opportunities usually appear between 3 and 6 months after execution starts.
Q.04Do you work with companies outside Brazil?
Yes. We reply in writing in English and Spanish, by email and WhatsApp, and calls can be held in English. We have worked on projects in Brazil, Portugal and the United Kingdom.
Q.05How do you measure results?
With clear indicators: lead generation, conversion rate, cost per lead, sales opportunities generated and return on investment. Reports are periodic and focused on results.
Q.06What is the first step?
A strategy call to understand your goals, current situation and targets. From there we build a tailored action plan.
Next step
Let's talk
Let's talk
about sales.
Book a strategy call and leave with a clear view of where your company can grow.
Book a diagnosis call